The third edition of the HSBC Colombo Fashion Week Resort Show will be held from 1 to 4 October in Negombo. CFW has proved to be the backbone of the Sri Lankan fashion design industry, celebrating its 11th year with the launch of its third annual show focusing on a collection of resort wear outfits. This much anticipated seasonal fashion showcase that has been well received by the fashion public in both Sri Lanka and the region; is to take place at Jetwing Blue and Jetwing Beach. The unique annual Resort Show will also focus on a variety of new features this year.
Commenting of CFW’s vision behind the show, Ajai V Singh, President Colombo Fashion Week stated, “Resort is a growing category around the world, and it’s new. I personally feel Sri Lanka is very well positioned to take a lead to create a regional resort wear pivot. This year, CFW Resort Show is a four day showcase of the brightest Sri Lankan fashion talent, we are very proud of that and excited about the new opportunities we have been able to create for Sri Lankan designers. At CFW we are determined to take the Sri Lankan fashion industry from strength to strength.”
The HSBC CFW Resort Show will celebrate the historic town of Negombo, where the first HSBC CFW Resort Wear Show was held. Negombo, a vibrant town that is home to the oldest fishing industry in Sri Lanka, lies amidst a colourful cultural and historical setting.
“We are pleased to once again be the resort partner for this extremely special and unique event, which continuously adds value and enhances Sri Lankan fashion. This time around, the CFW Resort Show quite rightly heads to the beach – and the beaches of Negombo provide the perfect venue to showcase the diverse creativity, talent, and commitment of our upcoming young designers. We look forward to the best HSBC CFW Resort Show yet!” stated Ishanth Gunawardene, Head of Sales and Marketing, Jetwing Hotels.
New items featured at the show will include a series of ‘Bright Sparks’ shows which were launched earlier this year with talented young undergraduates from a variety of Sri Lanka’s leading fashion institutes. A series of pop up shops will be featured prominently at the show for the first time this year. Pop up shops will be designed to create a sale point for items which will be showcased at the event. The shops will be designed by young architects who will compete for the opportunity to create the ultimate shop design. This year, Jetwing will add excitement to the show by featuring two internationally renowned chefs (Daniel Hebet and Kenneth Loke) who will create a series of culinary masterpieces at the event. The show is to end with all the glitz and glamour of its legendary after parties this year.
Issued by : Arc Worldwide Sri Lanka; a part of Leo Burnett Solutions Inc.