Who doesn’t love scrolling through the oh-so arty images uploaded by lifestyle and travel bloggers on Instagram? Personally, I cannot resist doing this a couple of times a day. It was by chance that I can across the account of Arrack Junkies. As catchy as the name is, their social media feed is full of colour and quite unique. Whilst Shanela Anthony is an optimistic digital marketer, Dilshan Rabbie is a self taught digital designer who pursues perfection.
Why “Arrack Junkies”?
The short answer would be, its our favorite beverage. (probably in par with water). We are the couple who would check-out to the newest bar or restaurant in town and request for Arrack while they held their elegant wood-carved cocktail menus at us and stared in confusion.
Given that we are way past the judgements and public opinions of society, we wanted to create a unique profile that represents us in the most authentic way possible. So, “why not Arrack Junkies?”
What made you both decide to become Instagram Bloggers/Influencers?
Our friends and followers on our personal profiles are mainly to thank for this. We generally travel around the country at every opportunity we get and share most of our trips online via stories and insta-snappery posts. This would result in countless messages and comments requesting more details or of how gorgeous the place was. We were surprised as to how many undiscovered locations there were in this tiny island, hence during a conversation over a bottle of Arrack we thought it would make sense to combine our powers in design, photography and social media management to produce something new.
However a blogger/influencer would not be the term we’d use to describe ourselves. Rather collaborators to the massive ocean of content we all like to take a dive in.
To be quite frank we just started this profile a couple of weeks back and we haven’t really faced any challenges per se but surely our fair share of obstacles are on the way and hopefully we’ll be well equipped to handle it all. But for now it would be that we are quite particular in the images we choose as they may look out of place in the long run since unlike most profiles they aren’t individual posts. So our biggest challenge at the moment is making sure we don’t post the wrong image that may mess with the flow or overall aesthetic.
What are your strengths, that helped you with blogging?
We would like to think of ourselves as pretty decent photographers (Shanela more than Dilshan) which has definitely helped in creating the base content whereas Dilshan would add the spice into it and combine it into the grid. Our strengths in social media are mainly derived off our daytime jobs. Actively engaging in social media strategies and speaking to clients give us a comprehensive idea of the industry allowing us to capitalize on it and include it on to Arrack Junkies. Shanela is mainly in-charge of follower growth and audience management therefore I (Dilshan) tend to take a step back when it comes to the management side of things.
We haven’t taken on blogging as yet but hope to start something up in the near future.
What is your ideal working environment?
An open space with a shot of arrack on the side.
We absolutely love the people who get in touch with us and share their views on what we’ve trying to do. It’s amazing to see how many are willing to support you in what you’re trying to achieve. We make sure to keep constant contact with the ones who reach out to us and hope to grow our audience in a more personal level.
What is your greatest weakness and what are you doing to improve it?
Shanela – Dilshan getting the posts done in time. His attention span is as good as a goldfish and getting him to complete posts is by far our biggest weakness and actually a challenge as well.
Dilshan – (No comment regarding this)
How do you want to improve yourselves on social media?
‘Influencer Marketing’ is a term you’d most likely hear a couple of times a day. Chances are you’d turn a corner off a street and run into an influencer; the term itself has been increased by 325% in Google searches over 2017. There is no doubt the trend is likely to grow and more and more marketers are willing to invest in the efforts. Not only would Arrack Junkies like to be a credible peer endorser but also have a direct sales impact to the brands we associate with. At the moment it’s a long journey ahead of us, but we’re quite certain we will be able to use our skills to set us apart from the rest.
Where would you like to be in five years and why?
We would like to have someone pay for our trip to Santorini and be asked to taste their amazing cocktails for free.
More than the positive comments and messages that we get which for certain motivate us with doing what we do, this has been something that we are quite passionate about. The goal is to someday launch an online platform that speaks to our market niche and allows us to distribute quality content amongst them. We see ourselves nearing this goal each day as our humble little Instagram page grows and that truly motivates us. It’s also a challenge to keep finding ways to continue the post style and that definitely keeps us going.
How do you keep your Instagram posts and feed as authentic as possible, when there are hundreds of others trying to do the same?
If you’ve seen our profile, you’d agree that it’s not the most common Instagram layout. With 800 million users on the platform it’s hard to say our feed is the only of its kind, however we are certain its not amongst the most commonly practiced and would definitely be a factor of differentiation.
We believe authenticity on social media is not based on photography or editing skills but much rather in being able to call it your own. Something we decided at the inception was that we would not feature third party posts on our page. Well aware that this has a direct impact on the quantity of posts and frequency but we’re willing to make that sacrifice for quality.
Is it important to you to have a feed that is original and stands out from the rest?
Although many may disagree, social media doesn’t always work the same way your bullpen does at your corporate office. Competing in a numbers game can probably make your page look impressive at first glance, but long-term success is defined on how relatable you are to your audience and how engaging you can be with that niche following.
Digital media as a whole has matured significantly and its highly unlikely the secret in becoming the next social media maverick is to follow the one before you. With the multitude of content being created every second, we believe it’s absolutely crucial to be original and distinct.
Any advice to others who wish to follow your footsteps?
This is a tough one! We can hardly be qualified as people who could pass on advice. However something we strongly believe in is to be as unique and authentic to who you really are. As surprising as it may be people are drawn to those who are more relatable than to those who portray unrealistic lifestyles.