Building A Career via Social Media 


There seems to be next to nothing that cannot be done through social media. Whether you’re an aspiring chef, content creator, graphic artist, real estate agent, model, a philanthropist, or even a writer like me, there’s ample opportunity and space on various social media platforms for you to build your career and make your mark in the virtual world. 

Twitter, Facebook, Pinterest, LinkedIn or Instagram – all existing social media platforms have that one thing in common and it is social interaction. Let’s face it, no career could or would exist without social interaction, so its important to recognize first-off how you can use that to your advantage and build a career around and with it. 

At the initial stages, pick out which platforms you’d like to have a presence on and then lay out the benefits that would suit your career path the most from each of these platform. It isn’t necessary to be on every single social media platform; and mind you that would take a lot of screen time and dedication. A few of them can be linked to one another so when one of the accounts are updated, the same information is updated on the linked platforms. This way, you won’t be spending too much time going to each of these platforms and have to upload multiple posts every time. 

I wouldn’t recommend crowd-funding so it’s important to be able to self-fund the career you want to create and build. Invest in some good hours to create your brand. Your brand is what will represent you on social media. Come up with a good name, a logo that stands out and most of all aim to create an online presence that represents the work you do. Understand that you need to create a virtual experience that would make viewers want to come back to your profile. This may mean you’d need to hire someone to take professional photographs, a graphic designer to create posts or even a content writer or social media manager but it’s up to you to decide how much you want to invest. 

I believe it’s important to create a virtual lifestyle that others would aspire to have and by this I mean, to create a profile that is also aesthetic pleasing and also keep your interaction with others online humble and friendly. A cluttered profile with a lot of jargon and hazardous behaviour online would only keep others from not wanting to come back to your profile let alone interact with you. Keep things simple, easy to access and visually pleasing to the eye. Create meaningful posts that would inspire others. Be the voice that spreads goodwill, support and positivity. And most of all, be you. Authenticity is very rare on social media nowadays so enough with the fake posts and comments. 

Life on social media is not all hearts and roses; it can be pretty cut throat and competitive. Everyone that has access to internet and a mobile phone has the ability to create a presence online and careers are rapidly being built as we speak. You may think there may be not much to define and make you stand apart from others alike but as said, if you continue to be authentic and create meaningful visually appealing content online, you will create a community that will keep coming back to you. 
Good luck! 

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Reflecting on the past… 

Ten years ago, I met my ex-husband at a coffee shop in Colombo.  

Ten years later, I’m seated on my living room couch, divorced and feeling somewhat alone for the first time in a decade.

It’s not as bad or hard as I thought it’d be. I assumed I’d have mood swings and bouts of dismay at the choices I’ve made and I was right, I do. I tell myself this is normal however because I also feel content for the most part. I’ve learned to accept that the differences between my ex-husband and I weren’t things that could be changed or dealt with in the best light, and it was a good and wise decision to accept something isn’t working out, especially when it isn’t, instead of putting on a farce and pretend like everything is okay (when it obviously isn’t) just to appease the families and community.

I’d still say the divorce happened not because he was a bad person. He just wasn’t the right person for me. Sure he made mistakes; and so did I. But our compatibility and reactions to certain events that happened during our time together called for a better understanding of our marriage, and the final conclusion that it was now or never to make a change. There’s no point to life if you’re living in misery.

I’ve come to understand that this is something not every and many women out there feel. I personally know a handful who continue to be miserable in their marriages simply because they feel they have no other choice but to be so. I can’t understand the reasoning behind this conclusion however. Throughout my time of contemplating what I should do, I always reminded myself that I have choices. It’s my life and I damn well have choices. No one is limiting or constricting me, other than own self.

I’ve expressed this notion in public and in conversation, but there’s always a mind block when it comes to the women who are in unhappy marriages. They’ve grown accustomed to thinking they are alternative to the feeling of miserable and pretense of being married. I know what the latter can be like because I pretended to be okay for a year or so. When I began to feel indifferent towards my ex-husband, I tried to understand why this was happening and what had led to these changes within me. I didn’t leave me feeling happy, that’s for sure.

I’m not afraid or ashamed to say I’m divorced. I wear it like second skin nowadays. Whenever I meet new people, it’s one of the first few things I share and it’s okay. I feel the need to be honest with new faces and I also feel it’s important to mention so to new faces. Being married was a part of who I was for sometime in my life, and being divorced is a part of who I am today, so why be afraid or ashamed to admit that I once was married? It’s okay.

Like I’ve said earlier, I’ve had mood swings and hours of dismay. I’ve had bad days and sad days. Occasionally I still do but again, who doesn’t? Every one goes through ups and downs and again, it’s normal to feel this way. Not every single day of your life is going to be picture perfect and full of smiles and happiness. Do I ever regret the choice of getting a divorce; hell no. It’s very clear and apparent that I am a much happier soul and individual being divorced than I was being stuck in an unhappy marriage. I’ve come to accept that notion and emotion wholeheartedly and with that acceptance comes the reality that this decision certainly was no mistake.

I’ve also been asked a couple of times if I miss the company and presence of my ex husband, or rather the company or presence of a significant other, especially when I had been with him with nearly ten years (we dated for five and were married for nearly four). I think about it now and then when I look at friends my age who are happily married, and it boils down to the my reasons for being in a good place right now – I am quite happy and content. So no, I do not miss having another individual in my life. I think this also has to do with having time for my own self, discovering and learning who I am and giving my self the attention and love I needed. When there’s so much to fulfill personally, there really isn’t a need for having another being in one’s life. At least, there isn’t for the time being.  

Whenever I do feel alone or lonely, I turn to the things and people I love the most and keep close. I’ve been traveling and discovering my beloved island home. I’ve gained and lost friends in the past 18 months. I’ve broken and made ties with old and new people in my life. It’s a roller coaster ride every single day. It’s scary and uncertain as much as it is fun and exhilarating. Overall however I think it’s important to know the people who will always stand by your side, support you silently no matter what choices you make and also understand the difference between those who are there for you for ulterior reasons, and those who are there for you simply because you matter to them. Difficult times in life definitely have a way of showing you these types of people.

Would I ever get married again? Who is to know. Right now, I’m only focussing on myself and the things that matter to me so my answer would be a big fat ‘no’. My mind frame cannot wrap itself around the idea of wanting to go through that ordeal one more time and simply tie myself down to one person and get the government involved by signing a piece of paper. It just doesn’t make sense in my head anymore.

Am I bad person to have gone against ethics and religion and gotten a divorce? Well, to each your own. Everyone has a different opinion and perspective on the subject of divorce. Mine is an open perspective – I simply did not want to stay in an unhappy marriage and after having tried to make it work, decided to part ways. Does that make me a bad person? No, I do not think so. Rather, I think it makes me a vary and mindful person with a personal opinion. Would I recommend same for others who are in unhappy marriage? Not really. I’d say given the circumstances, try to work it out as best you can. Again, remember you always have choices. Only when you feel as if you are out of possibilities and choices should you think about separation or divorce.