Although many believe this to be just a fad, the reality is that it isn’t. It is clearly a far more fresh and clean alternative to vegetable and fruit juices, and a safer and healthier alternative to feed and cleanse our bodies.
RAW incorporates 100% organic cold pressed juices made of vegetables, fruit and herbs that are locally sourced and ayurvedic approved. In case you’re wondering as to what ‘cold pressed’ means, it refers to juice that uses a hydraulic press to extract juice from vegetables and fruits. These juices can last up to three days if refrigerated.
“The idea was to promote a healthier lifestyle; to create awareness about the harmful foods that we are feeding our body and that instead, we need to feed it proper nutrients, and cleanse it every now and then,” said Ronali. The idea came to her while she was at church, on the first Sunday of the year 2016. When she got back home, she jumped on the bandwagon and began to research on the topic of raw cold pressed juices and was fascinated by what she found.
Unlike most juices available at restaurants and cafes or even sold at grocery stores, cold pressed juices include a much larger percentage of nutrients without the added preservatives, water, sugars or flavours. These juices are far more easier to digest and absorb into the body. Taste was a very important factor when Ronali created them and before you jump into conclusions about how bad it might be, each one tastes refreshing as they include 20 – 30% cold pressed fruit juice and 80% cold pressed vegetables and herbs. In every 350ml jar, the juice concentration is quite high, and they are well balanced in terms of flavour and easy to consume.
To ensure quality and high standard in what she produces, Ronali runs quite the effective eco-friendly and sustainable business from her home – from sourcing only organic vegetables and fruits (also growing a few in her garden), to using solar power to generate energy for cold pressing the juices, to then using the waste as compost and fertilizer in her own garden. Each juice is packed in a reusable and sterilized glass jar and delivered in a reusable cloth bag.
What started out with just three juices to the name has now expanded to a range of 12 juices. Each juice has specific benefits. “It was important to me that before I grew my business, I created awareness regarding how beneficial raw organic juice can be for your mind and body. It’s easy for someone to say we can just add raw vegetables and fruit and herbs to our every day diet but the proper amount (400g of organic produce) that needs to be consumed daily is a bit hard to match, which is why it’s easier when it is in a pressed juice form that has your daily requirement. I initially had stalls at multiple pop ups and was able to sell out in nearly all of them because there were a great many people who were and still are very much interested in healthier and clean lifestyles. I consult an Ayurvedic doctor as well as a natural medicine doctor to ensure each juice combination is balanced and healthy to consume,” she added.
Fresh organic produce of karapincha, gotukola, celery, mukunuwenna, thebu, watermelon, ginger, mango, cucumber, pumpkin and more are delivered every two to three days and Ronali also ensures to visit the farms every couple of months to ensure the highest quality and standards are met. When the orders became more than she herself could handle, she went on to hiring staff to cold press the juices every single morning and also streamlined deliveries that happen twice a day. Orders are taken generally within a 24 hour notice period.
“When it’s your own homegrown business, the job satisfaction is greater. But it doesn’t mean I’ve had it easy either – coming up with a single combination of cold pressed juices can be quite a challenge with limited produce available organic because it’s important to have a balance of health benefits and flavour. I am passionate about what I do and I love every minute of it regardless of the little hiccups along the way. Of course I’d also love to expand in the future and be able to create more raw juices. The dream is to have a proper manufacturing plant so I can streamline the process more thoroughly, able to increase the shelf life of the juices and also to have them be available island wide,” said Ronali.
Benefits of an organic raw cleanse:
- Visibly clear skin
- Heals internal cells and organs
- Clears the mind
- Gets rid off bodily toxins
- Cleanses the body
- Increases energy and overall health
- The Classic Raw Cleanse (one day) includes six juices and one herbal tea
- The Lazy Raw Cleanse (one day) includes four juices
- The Pro Raw Cleanse (two day) includes 12 juices
- The Advanced Raw Cleanse (three days) includes 18 juices
- The Raw Green Cleanse (one day) includes six juices
For more details visit http://www.rawsrilanka.com